Spotlight: The day Hawaiian Airlines became bigger than an airline
In this eight-minute documentary, Business Traveller speaks to Eric Edge, VP of Brand and Marketing at Alaska Airlines and Hawaiian Airlines, Alex Judson, Managing Director, Partnerships and International, and Diana Rakow, CEO of Hawaiian, about what the merger means for both airlines. They discuss the strategy behind bringing the businesses together, how the two brands can grow while retaining their individual identities, and why the changes mark a much bigger shift than simply combining two airlines.
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